From 10 to 20 December 2025, Angola 2025 marked a decisive moment in the history of the African Youth Games, with the integration of a revolutionary digital dimension.

The Games had an impressive digital impact with over 2 million views on official social media platforms, reaching several African countries and the global diaspora. This outstanding performance reflects the growing appetite of the African and global community for continental sport, and youth sport in particular.

Live streaming garnered 300,000 views, allowing every African, from Cape to Cairo, Dakar to Dar es Salaam, to experience these magical moments in real time and to cheer on the performances of Africa’s young people.

This innovative approach transformed the event into a connected, engaged and vibrant continental movement, where Africa was no longer a mere spectator but a main player in its own sports event.

Presented after the close of the Games, these figures revealed unprecedented effectiveness in terms of social media engagement – a direct outcome of ANOCA’s strategic vision.

Audience reach extended to several countries around the world, transforming the Games into a truly pan-African and intercontinental event. Their exceptional geographical reach is proof that African sport now transcends the continent’s borders, with a truly global influence.

This big digital success is the outcome of a forward-looking strategy championed by ANOCA and President Mustapha BERRAF, who  announced  a month before the start of the Games that: 

‘‘For the very first time in the history of the African Youth Games, we will be integrating a revolutionary digital dimension. A digital platform that will connect all spectators across the continent to live these magical moments in real time.’’

To achieve this goal, ANOCA invested heavily in:

• Creating an integrated digital platform to stream competitions live.
• A dynamic multimedia content strategy across all official social media platforms.
• Targeted communication campaigns to maximise continental engagement.
• The use of digital analytics tools to measure and optimise impact in real time.